Posts from March 2021.

A phrase sometimes can be registered as a trademark even though it also conveys a message.

 Book cover displaying the name Lori Allen, her picture, SAY YES TO WHAT’S NEXT, and How to Age with Elegance and Class While Never Losing Your Beauty and Sass

The U.S. Patent and Trademark Office (USPTO) rejects many applications to register a phrase as a trademark on the ground that the phrase fails to function as a trademark because it is merely informational or is a well-recognized and widely used concept or sentiment that would not be understood by the public to be a source indicator.

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