Program

Introduction
William M. Borchard,
Partner in Cowan, Liebowitz & Latman
Advises and represents fashion clients on copyright, trademark, domain name and right of publicity issues.

The Business of Fashion e-tailing: Opportunities and Challenges
Lauren Freedman, President of the e-tailing group, inc.
A Chicago-based consultancy brings a "merchant" mindset to the world of multi-channel e-commerce providing practical strategic solutions to retailers, manufacturers and technologies that support cross-channel selling

  • Consumers set the tone and savvy merchants deliver
  • Manufacturers go direct--opportunities and obstacles
  • Cross-channel merchant tactics that elevate the customer experience

Reducing import costs and complying with on-line fashion regulations
C. J. Erickson, Partner in Cowan, Liebowitz & Latman
Concentrates on Customs and International Trade Law including FTC regulatory compliance for internet sales.

  • Reduce Customs duties, taxes and fees through sourcing and simple construction alternatives
  • Eliminate Customs duties through direct international shipment to ultimate consumers in the United States
  • Comply with Federal Trade Commission on-line origin and fiber content marking regulations to avoid
    the assessment of penalties

Creating a fashion website in the EU: Savings and Challenges
Peter R. Porcino, Partner in Cowan, Liebowitz & Latman
Concentrates on information technology and general business law.

  • Save with an EU e-tailing site
  • What to look for in an agreement with an EU distributor or web-site host
  • Pitfalls of selling into the EU - the rules you need to know

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