On My Mind Blog

Posts from October 2022.

Prior “Use Analogous to Trademark Use” May Win

Oct. 25, 2022 - By William Borchard

Lighted neon sign saying COMING (in blue letters) SOON (in red letters).

You may be able to assert “use analogous to trademark use” to claim priority over someone else who actually made technical use of a confusingly similar trademark or service mark before you did.

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