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					<title>On My Mind Blog</title>
					<link>https://www.cll.com/OnMyMindBlog</link>
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					<description><![CDATA[The latest updates to On My Mind Blog.]]></description>
					<lastBuildDate>Mon, 10 Aug 2026 00:14:43 -0400</lastBuildDate>
					
				<item>
				<title>Composite Marks: The Interplay between Textual and Design Elements</title>
				<link>https://www.cll.com/OnMyMindBlog/composite-marks-the-interplay-between-textual-and-design-elements</link>
<dc:creator>William M. Borchard, Victoria  Thede</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/composite-marks-the-interplay-between-textual-and-design-elements</guid>

					<pubDate>Tue, 04 Aug 2026 09:00:01 -0400</pubDate>
					<description><![CDATA[<p><img src="https://www.cll.com/assets/htmlimages/Four%20Employees%20on%20a%20Ladder%20with%20Brand.jpg" width="281" height="234" title="Four employees on a ladder with Brand" alt="Four employees on a ladder with Brand" /></p>
<p>The U.S. Trademark Act prohibits the registration of marks that are likely to be confused with other marks that have either been registered with the U.S. Patent and Trademark Office (USPTO) or are in use by another entity in the United States. 15 U.S.C. &sect;1052(d).</p>
<p>Generally, the word element is considered dominant in a composite mark consisting of words and design elements.&nbsp; However, such a mark can be found to differ sufficiently from a competitor&rsquo;s mark if, for example, the word and design elements present a distinguishing cohesive narrative.</p>]]></description>
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				<title>Non-U.S. Trademark Registrants Beware!</title>
				<link>https://www.cll.com/OnMyMindBlog/non-u-s-trademark-registrants-beware</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/non-u-s-trademark-registrants-beware</guid>

					<pubDate>Tue, 14 Jul 2026 09:00:02 -0400</pubDate>
					<description><![CDATA[<p><img src="https://www.cll.com/assets/htmlimages/Mobile%20Touch%203.0.jpg" width="393" height="241" title="Mobile Touch 3.0" alt="Mobile Touch 3.0" /></p>
<p>A non-U.S. party can obtain a U.S. trademark or service mark registration based on a home country registration and without use of the mark in the U.S. However, a Declaration of Use or Excusable Nonuse must be filed in the U.S. within six years after the date of registration plus a 6-month grace period.&nbsp; If that Declaration is not filed, that U.S. registration will be cancelled and given no further effect after the end of the six-year period.</p>]]></description>
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				<title>Merely Descriptive or Generic Marks</title>
				<link>https://www.cll.com/OnMyMindBlog/merely-descriptive-or-generic-marks</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/merely-descriptive-or-generic-marks</guid>

					<pubDate>Thu, 09 Jul 2026 09:00:03 -0400</pubDate>
					<description><![CDATA[<p><img src="https://www.cll.com/assets/htmlimages/Food%20Analyzer.png" width="448" height="112" title="Food Analyzer" alt="Food Analyzer" /></p>
<p>The line between a merely descriptive term and a generic term can be difficult to draw.&nbsp; We previously wrote about this in &ldquo;<a href="https://www.cll.com/OnMyMindBlog/avoid-selecting-a-generic-term-as-your"><em>Avoid Selecting a Generic Term as Your Trademark</em></a>.&rdquo;</p>]]></description>
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				<title>Surname Refusals in U.S. Trademark Applications</title>
				<link>https://www.cll.com/OnMyMindBlog/understanding-primarily-merely-a-surname-u-s-trademark-registration-refusals</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/understanding-primarily-merely-a-surname-u-s-trademark-registration-refusals</guid>

					<pubDate>Thu, 04 Jun 2026 09:00:04 -0400</pubDate>
					<description><![CDATA[<p><img src="https://www.cll.com/assets/htmlimages/Man%20wearing%20grey%20suit.jpeg" width="325" height="243" title="Man wearing grey suit" alt="Man wearing grey suit" /></p>
<p>The U.S. Trademark Act prohibits a mark that is &ldquo;primarily merely a surname&rdquo; from registration on the Principal Register.&nbsp; 15 U.S.C. &sect; 1052(e)(4).&nbsp; The issue is whether the primary significance of the mark as a whole to the purchasing public is as a surname, which is a question of fact.</p>]]></description>
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				<title>“CHATGPT” Held Merely Descriptive But Nevertheless Registrable as a Mark</title>
				<link>https://www.cll.com/OnMyMindBlog/chatgpt-held-merely-descriptive-but-nevertheless-registrable-as-a-mark</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/chatgpt-held-merely-descriptive-but-nevertheless-registrable-as-a-mark</guid>

					<pubDate>Thu, 16 Apr 2026 09:00:05 -0400</pubDate>
					<description><![CDATA[<p><img src="https://www.cll.com/assets/htmlimages/woman%20holding%20iphone%20with%20chatgpt.jpeg" width="326" height="217" title="woman holding iphone with chatgpt" alt="woman holding iphone with chatgpt" /></p>
<p>The term GPT stands for &ldquo;generative pretrained transformer,&rdquo; which software developers understand to refer to a machine learning algorithm that is pre-trained to produce human-like text in response to human prompts.</p>]]></description>
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				<title>GOOD TIMES for Bourbon Trademark</title>
				<link>https://www.cll.com/OnMyMindBlog/good-times-for-bourbon-trademark</link>
<dc:creator>William M. Borchard, Louis S. Ederer</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/good-times-for-bourbon-trademark</guid>

					<pubDate>Thu, 09 Apr 2026 09:00:06 -0400</pubDate>
					<description><![CDATA[<p><img src="https://www.cll.com/assets/htmlimages/Good%20Times%20Bottle.jpg" width="157" height="266" title="Good Times Bottle" alt="Good Times Bottle" /></p>
<p>The Trademark Trial and Appeal Board (TTAB) rarely reverses an Examining Attorney&rsquo;s refusal to register a mark on likelihood of confusion grounds.&nbsp; In this case, the TTAB did just that.</p>]]></description>
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				<title>Marks Have Boundaries in Trademark Proceedings</title>
				<link>https://www.cll.com/OnMyMindBlog/marks-have-boundaries-in-trademark-proceedings</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/marks-have-boundaries-in-trademark-proceedings</guid>

					<pubDate>Thu, 19 Mar 2026 09:00:07 -0400</pubDate>
					<description><![CDATA[<p>We previously wrote that boundaries exist in trademark proceedings where the marks are similar but the services differ (&ldquo;<a href="https://www.cll.com/OnMyMindBlog/services-have-boundaries-in-trademark-proceedings">Services Have Boundaries in Trademark Proceedings</a>.&rdquo;)&nbsp; Correspondingly, whether or not the goods or services are similar, boundaries exist where the marks differ, even when the complainant&rsquo;s mark is famous.</p>]]></description>
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				<title>The U.S. Supplemental Register</title>
				<link>https://www.cll.com/OnMyMindBlog/the-u-s-supplemental-register</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/the-u-s-supplemental-register</guid>

					<pubDate>Thu, 05 Feb 2026 09:00:08 -0500</pubDate>
					<description><![CDATA[<p>What is the Supplemental Register in the U.S.?&nbsp; Why apply to register a mark on the Supplemental Register?&nbsp; Can a registration on the Supplemental Register block the registration of a confusingly similar mark?</p>
<p style="text-align: center;"><img src="https://www.cll.com/assets/htmlimages/Hands%20holding%20a%20small%20sign%20.jpeg" width="310" height="154" title="Hands holding a small sign" alt="Hands holding a small sign" /></p>]]></description>
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				<title>Life is Like a Box of “Thank You” Chocolates</title>
				<link>https://www.cll.com/OnMyMindBlog/life-is-like-a-box-of-thank-you-chocolates</link>
<dc:creator>William M. Borchard</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/life-is-like-a-box-of-thank-you-chocolates</guid>

					<pubDate>Mon, 15 Dec 2025 09:00:09 -0500</pubDate>
					<description><![CDATA[<p>Do you think that the following marks in German and French, both for chocolate and both meaning &ldquo;thank you,&rdquo; are likely to be confused?</p>
<p style="text-align: center;"><img src="https://www.cll.com/assets/htmlimages/Danke.png" width="245" height="92" title="Danke" alt="Danke" /><img src="https://www.cll.com/assets/htmlimages/Merci.png" width="300" height="96" title="Merci" alt="Merci" /></p>]]></description>
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				<item>
				<title>Splitting the Baby in U.S. Trademark Law: The Second Circuit Affirms
Trademark Co-Ownership Verdict in Zioness Movement v. The Lawfare Project</title>
				<link>https://www.cll.com/OnMyMindBlog/splitting-the-baby-in-u-s-trademark-law-the-second-circuit-affirms-trademark-co-ownership-verdict-in-zioness-movement-v-the-lawfare-project</link>
<dc:creator>Joel Karni Schmidt</dc:creator>
<guid isPermaLink='false'>OnMyMindBlog/splitting-the-baby-in-u-s-trademark-law-the-second-circuit-affirms-trademark-co-ownership-verdict-in-zioness-movement-v-the-lawfare-project</guid>

					<pubDate>Tue, 21 Oct 2025 09:00:10 -0400</pubDate>
					<description><![CDATA[<p>In the Old Testament, King Solomon proposed to resolve a dispute between two women who both claimed to be the mother of an infant by declaring that the baby should be cut in two, with each woman receiving half. When one mother immediately objected and begged Solomon to give the baby to the other woman to save its life, Solomon determined that she was the true mother and awarded her custody. &nbsp;</p>]]></description>
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