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Prosecution of Trademarks in a World by Joelle A. Milov was Published


We are pleased to announce that Joelle A. Milov’s article Prosecution of Trademarks in a World was published in Vol. 30, No. 1 of Bright Ideas (Winter 2021), a publication of the Intellectual Property Law Section of the New York State Bar Association.

This article seeks to provide guidance as to prosecuting federal trademark applications in light of the U.S. Supreme Court’s decision in United States Patent and Trademark Office v. B.V., No. 19–46, 591 U. S. ____ (2020),

Ms. Milov reviews the law regarding generic and descriptive marks, and she discusses the lower court and Supreme Court rulings in the case.  She then offers direction for attorneys in applying to register marks, covering the U.S. Trademark Office’s examiner guidelines and the handling of three applications.

For further information please contact Joelle A. Milov or your CLL attorney

Joelle A. Milov

Joelle A. Milov


Email | 212.790.9247

Joelle has experience in intellectual property and commercial litigations, as well as counseling. She represents clients in a wide range of industries, including those in the music, food, and professional sports industries.


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