"Trademark prosecution is, in my opinion, one of the strongest points of the firm. The team is well-structured with attorneys and paralegals, the attention to detail is noteworthy, the responses are timely and well-thought out and the all-round training of lawyers ensures that a matter is analyzed from all angles, not just prosecution.”

“‘Joelle [Milov] delivers consistently outstanding work in the complex areas of trademark prosecution and dispute resolution. Joelle’s diligence, expertise and precision have been instrumental in safeguarding clients’ intellectual property rights, and her unwavering commitment to excellence has been truly inspiring.”

“’Deborah [Squier]’s tireless efforts, comprehensive knowledge and attention to detail have played a pivotal role in protecting her clients’ intellectual property rights, setting a high standard for legal prowess. Throughout the entire process, Deborah has demonstrated a remarkable aptitude for navigating complex legal scenarios, adeptly brokering solutions, and consistently securing advantageous results…’”

“[Eric] Shimanoff sits on the firm’s executive committee and has nearly 20 years’ experience in the trademark profession. His practice covers all bases, but he is particularly adroit going to bat at the TTAB, where he routinely enforces the rights of the Empire State Building, Barclays Capital and Columbia University. In district court, he takes on Meta Platforms for New Ventures Services.”

“Jeff Chery is a strong trademark practitioner who gets to know his clients’ portfolios. He has an excellent knowledge of the US Trademark Office practice.”

“Joel Karni Schmidt has been advising and assisting my clients with trademark filing and prosecution for the past 15 years. I worked closely with Joel on multiple matters and he is an excellent attorney. He is very efficient, always recommends the best and most cost-effective approach, is extremely experienced and thus knows how to solve the problems, and just as important – he is very nice and pleasant to work with.”

“Joel [Karni Schmidt] is a highly competent professional in all USPTO matters. He is also skilled in negotiating co-existence agreements and supporting in alleged infringement matters covering all kind of IP rights. Joel is highly qualified, has a hands-on approach and is a skilled IP practitioner whose work always satisfies.”

“[Kieran] Doyle serves as [the firm’s] chair and has deep experience fighting trademark and product labelling disputes across federal and state courts. He grounds his contentious expertise in firm knowledge of the registration process – portfolio names include Qurate Retail, Twenty-Six Designs and Samuel, Son & Co.”

“[Mary] Kevlin has handled an enormous number of USPTO proceedings over her 35 years in practice. Very active at the TTAB, she succeeded in having the board declare the World Series to have ‘a very high level of fame’ back in 2017.”

“Richard [Mandel] is a strategic litigator, upon whom his clients have relied for years. His work product is consistently top notch, as is that of his team.’”

“A phenomenal trademark firm, Cowan Liebowitz & Latman is a repository of trust for many A-list brands. It operates a technologically sophisticated and secure practice and makes appropriate staffing levels, flexible and cost-effective fee arrangements and responsiveness points of emphasis – all while maintaining an unwavering focus on quality and results.”

“Across virtually every industry area, [Maryann] Licciardi delivers comprehensive and effective trademark counsel, supporting the commercial objectives through strategic portfolio management and penetrating enforcement.”

“Capable of seeing litigation through to conclusion and immensely experienced in worldwide portfolio management, the versatile [Adam] Siegartel does it all for his clientele.”

“Executive committee member [Meichelle] MacGregor counsels businesses across a wide range of industries and issues, from prosecution and filing work to trademark infringement claims. She heads Cowan’s participation in the Amazon IP Accelerator programme, one of only 11 participating US outfits. She has filed more than 300 trademark applications through the programme."

“From the quality of its clientele to the calibre of its practitioners, Cowan, Liebowitz & Latman is an undisputed leader in the trademark space. For bullet-proof prosecution strategies and hard-hitting enforcement, few firms across the United States offer as well-stocked a bench as the New York boutique. “

“Of [Jonathan] King, patrons remark, ‘Jonathan is one of the best trademark attorneys I have ever worked with. He is very knowledgeable on legal aspects of trademark litigation. Moreover, he is very sophisticated in the area of surveys, and knows more about proper survey design and common survey errors than, not only most other attorneys, but also many survey experts. It does not hurt that he is very bright and hardworking.’”

“Of [Robert] English, a patron remarks, ‘Bob’s advice on complex trademark licence issues is always insightful. He is knowledgeable, practical and patient – a pleasure to work with. Cowan’s fees are reasonable and turnarounds are swift.’”

“The 30-year veteran [Mary] Donovan is a force to be reckoned with for her following, routinely making their business goals her priority. There are few things in the trademark arena she cannot handle, from routine maintenance to global enforcement programmes and UDRP proceedings. She is also regularly called upon to supply guidance on IP transactions.”

“This is an exceptional firm that hires only the best.   It's a boutique that every GC should seek out.  Everyone here is a star.  CJ Erickson is amazing in Customs. Our customs team love him for his common sense approach and expertise.  Tom Kjellberg is a copyright guru and writes the finest legal briefs I've ever read with such facility and alacrity other lawyers think he's not human.” 

”In cases where settlements are possible, [CLL's] lawyers will always foster settlement. However, in cases where they have to litigate hard, they do. Moreover, the time given to each matter is ample despite their busy schedules. I’ve always found that they make clients feel special and, often, the feeling is that my matter is the only matter they are handling because of the constant care given to it. This is rare in law firm partners.”

Adam Siegartel draws on extensive first-chair trial experience when disputes heat up, but also shows a deft counselling touch.

Joel Karni Schmidt “understands the nuances of in-house practice and more than keeps up with the speed of business. Like the firm at large, he has a good eye for talent and how to acquire and develop it.”

Mary Donovan “demonstrates exceptional resourcefulness and judgement, and guides her clients in a way that is sensitive to their budgetary concerns. She is well connected and highly regarded in the wider trademark community, and has excellent relations with local counsel worldwide. She is a pleasure to work with on all aspects of trademark prosecution, enforcement and litigation, as well as unfair competition, internet and advertising issues.”

Maryann Licciardi shows “incredible skill in moving difficult matters forward in the right direction and really understands clients’ business needs and priorities.”

Mary Kevlin has “encyclopaedic knowledge of trademark law and TTAB practice. She is consistently thoughtful in her approach and advice, and provides only the best-quality work product. She trains and leads an experienced team who follow in her footsteps.”

Richard Mandel “stands out as a strong, strategic and insightful litigator”. “Trusted legal and commercial adviser.” 

Distinguished head of trademarks Deborah Squiers is “supremely efficient and effective at managing large global portfolios” and “brilliant at registering difficult marks.”

"Deborah Squiers excels at advising domestic and international clients on a broad range of complex trademark matters pertaining to litigation, enforcement and portfolio management."

"Eric Shimanoff draws high praise for skillfully advising clients on trademark litigation, domain names and licensing issues."

"Kieran Doyle is highly recommended for his expert handling of the trademark life cycle, from clearance and prosecution, to licensing and protection."

"Maryann Licciardi has built up a prolific trademark practice and is praised for her sterling handling of domain name disputes, trademark litigation and prosecution."

"Mary Kevlin is 'an extraordi­nary trademark practitioner with an ency­clopaedic knowledge of all aspects of US trademark law'."

"Meichelle MacGregor earns plaudits as 'a skilled negotiator' who 'understands the client’s needs and finds practical and business-oriented solutions' in the trademarks arena."

"Richard Mandel possesses over three decades of experience and is commended as 'a masterful negotiator' with 'a strategic and thoughtful approach'."

"William Borchard is well versed in all aspects of trademark law, in which he provides 'strategic and practical advice with complete understanding of the client’s business'."

"The 'brilliant' Joel Karni Schmidt is lauded as a leading trademark lawyer who 'provides strategic advice on how to tackle complicated problems'."

Executive committee member Kieran Doyle handles complex multi-jurisdictional trademark disputes with a steady hand and is undertaking cutting-edge branding work in the burgeoning cannabis industry.

One of the top litigators on deck, Eric Shimanoff is a “high-calibre oral advocate and a determined and smart lawyer who always makes for a worthy adversary.”