William M. Borchard

Bill advises on domestic and international trademark matters at the highest level.  His practice consists of counseling clients and handling domestic and international trademark and copyright matters including clearance, registration, proper use, licensing, contested administrative proceedings and infringement claims.

He is the author of the annual editions of A Trademark is Not a Copyright or a Patent and many other blog posts and articles.

“I enjoy biking, tennis, sailing, travel and reading Stone Barrington thrillers by Stuart Woods.”

Honors & Recognitions

"William Borchard is well versed in all aspects of trademark law, in which he provides 'strategic and practical advice with complete understanding of the client’s business'." 2022 Who’s Who Legal: IP 

“Counsel William Borchard is a ‘superior trademark expert and wise counsellor’ who is ‘incredibly collaborative and responsive’.” 2022 WTR 1000 – The World’s Leading Trademark Professionals

“William Borchard is a luminary of the US and international trademark scene and a generous sharer of knowledge whose contributions to the firm’s ‘On My Mind’ blog are always worth reading.” 2021 WTR 1000 – The World’s Leading Trademark Professionals

“Highly rated for prosecution and brand strategy at an international level, William Borchard has been thinking around trademark corners for nearly five decades.” 2020 WTR 1000 - The World's Leading Trademark Professionals

"Eric Shimanoff and William Borchard 'are creative, responsive, diplomatic, methodical and effective – they meet and exceed the highest standards'." 2018 WTR 1000 - The World's Leading Trademark Professionals

• The Legal 500 "Leading Lawyers" (2015 to present); "Hall of Fame" (2017 to present)

• Named in WTR 1000 World Leading Trademark Professionals for Prosecution and Strategy (2014 to present); Luminaries (2020); Global Leaders--the world’s most prominent trademark practitioners (2020)

• New York "Super Lawyers" Intellectual Property Law (2006 to present)
• The Best Lawyers in America for Copyright and Trademark Law (2003 to present)
• International Who's Who of Trademark Lawyers (Law Business Research Ltd. 2001 to present)
• Guide to the World's Leading Trade Mark Law Practitioners (Euromoney Legal Media Group 2000 to present)
• Who's Who in America  - Law (Marquis Who's Who 1989 to present)
• Who's Who Legal: (Law Business Research Ltd) (2002 to Present)

Community & Professional Activities

• American Law Institute, Continuing Legal Education, Intellectual Property Advisory Panel (2014 to 2018)
• Columbia University School of Law  - Guest Lecturer, Trademark Licensing (1987-97)
• The American Law Institute, Advisory Committee, Restatement (Third) of the Law of Unfair Competition (1986-92)

• International Trademark Association-Legal Counsel (1988-91); The Trademark Reporter-Editor-in-Chief (1978-79), Advisory Board Member (1980-date), TMR Committee Member (2022-2023).

• American Bar Association -Chairman of Copyright Division (1981-82) and Trademark Division (1984-85)

Experience

• He has assisted clients in structuring the intellectual property aspects of complex mergers, acquisitions, divestitures and securitizations; split trademark ownership transactions; international transfer pricing structures; and intellectual property holding company transactions. He also deals with Internet and domain name issues.
• Has advised and represented diverse clients such as The First Church of Christ, Scientist, Columbia University, the Empire State Realty Trust (owner of the world-famous Empire State Building and more than 20 other major properties in the greater New York area), fashion majors as The Donna Karan Company, J. Crew, Ann Taylor and London Fog, and various smaller companies

Prior Employment

Kaye, Scholer, Fierman, Hays & Handler (1964 - 1983)

Blog Posts