Bill's practice consists of counseling clients and handling domestic and international trademark and copyright matters including clearance, registration, proper use, licensing, contested administrative proceedings and litigation. He is experienced in structuring the intellectual property aspects of complex mergers, acquisitions, divestitures and securitizations; split trademark ownership transactions; international transfer pricing structures; and intellectual property holding company transactions. He also deals with Internet and domain name issues.

Honors & Recognitions

Eric Shimanoff and William Borchard  "are creative, responsive, diplomatic, methodical and effective – they meet and exceed the highest standards."  2018 WTR 1000 - The World's Leading Trademark Professionals

  • The Legal 500 "Leading Lawyers" (2015 to present); "Hall of Fame" (2017)
  • WTR 1000 World Leading Trademark Professionals, Prosecution and Strategy (2014 to present)
  • New York Super Lawyers Intellectual Property Law (2006 to present)
  • Best Lawyers in America Intellectual Property Law (2003 to present)
  • International Who's Who of Trademark Lawyers (Law Business Research Ltd. 2001 to present)
  • Guide to the World's Leading Trade Mark Law Practitioners (Euromoney Legal Media Group 2000 to present)
  • Who's Who in America  - Law (Marquis Who's Who 1989 to present)

Community & Professional Activities

  • American Law Institute, Continuing Legal Education, Intellectual Property Advisory Panel (2014 to 2018)
  • Columbia University School of Law  - Guest Lecturer, Trademark Licensing (1987-97)
  • The American Law Institute, Advisory Committee, Restatement (Third) of the Law of Unfair Competition (1986-92)
  • International Trademark Association -Legal Counsel (1988-91), Editor-in-Chief, The Trademark Reporter (1978-79)
  • American Bar Association -Chairman of Copyright Division (1981-82) and Trademark Division (1984-85)



Kaye, Scholer, Fierman, Hays & Handler (1964 - 83)



Speaking Engagements

  • Washington Marriott Marquis, 901 Massachusetts Ave., NW, Washington, DC 20001, November 7-10, 2017
  • Fashion 2.0 Social Media, Virtual Worlds. . . and the Real World, too' moderator at CLL Fashion Program (2010)
  • 'Finding Capital for the Apparel and Fashion Industry in Today's Environment' J.H. Cohn's Program (2009)
  • 'Someone's Stealing My Food' moderator at CLL's Food & Hospitality Seminar (2008)
  • 'Protecting Fashion Designs' presentation at CLL's Fashion '07 Seminar Trademarks & the Arts (Second Edition, Columbia Law School, 1999)

Social Media

Blog Posts


Columbia Law School (JD 1964; Harlan Fiske Stone Scholar; Columbia Law Review)

Princeton University (BA 1960)


  • New York
  • United States Court of Appeals for the Third, Federal Circuit
  • United States District Court for the Eastern District of New York
  • United States District Court for the Southern District of New York
  • United States Supreme Court
Attorney Search ›
Back to Page