Joel Karni Schmidt is described by clients as "having deep experience in trademark matters, combined with considerable diligence, practicality and intelligence", reflecting his extensive expertise in trademark clearance, protection and enforcement for multinational companies and start-ups. He is further recognised for "always providing a commercial solution", a quality that enhances his advisory work across industries such as fashion, hospitality and media.

William Borchard’s tenure in intellectual property law has seen him advise on a wide array of trademark matters, from clearance and registration to complex licensing, infringement claims and international transfer pricing. His guidance has been sought by major international institutions, reflecting his unparalleled expertise in the field.

“Welcomed back to the firm in January 2025, Louis Ederer brings over four decades of experience representing some of the most iconic global brands. ‘Louis has a tenacity for serving his clients. He is fierce but fair and knows the relevant law inside and out.’”

Maryann Licciardi is a well-regarded lawyer who specialises in trademark prosecution, litigation and portfolio management, advising clients on domestic and international matters. Her practice spans a broad range of industries, including sports and pharmaceuticals, and encompasses domain name disputes, contested proceedings and trademark enforcement.

“[Eric] Shimanoff is ‘highly recommended based on his responsiveness and follow through’ and currently advises Blackstone on clearance, prosecution, and enforcement, with a focus on eliminating avenues of infringement.”