News & Insights
- New York City’s Biometrics Identification Information Ordinance Began July 9, 2021Dasha Chestukhin, Kyle-Beth Hilfer
- Trademark Law Alert--Freedom of Speech makes “TRUMP TOO SMALL” a Registrable Trademark for T-ShirtsMary L. Kevlin
- Trademark Law Alert – An NFT’s Digital Depiction of a Product May Be an Artistic WorkEric J. Shimanoff
- Richard Dannay chaired PLI’s program Advanced Copyright Law 2021: Current Issues on March 11, 2021. He has chaired this annual program every year since 1991.Richard Dannay

Case Studies
We succesfully represented our client, Major League Baseball Partners, Inc.
We established that cigarette rolling paper size designations are generic.
The Second Circuit affirms summary judgment for our client.
What They Say
Mary Kevlin has “encyclopaedic knowledge of trademark law and TTAB practice. She is consistently thoughtful in her approach and advice, and provides only the best-quality work product. She trains and leads an experienced team who follow in her footsteps.”
2022 WTR 1000 – The World’s Leading Trademark ProfessionalsMary Donovan “demonstrates exceptional resourcefulness and judgement, and guides her clients in a way that is sensitive to their budgetary concerns. She is well connected and highly regarded in the wider trademark community, and has excellent relations with local counsel worldwide. She is a pleasure to work with on all aspects of trademark prosecution, enforcement and litigation, as well as unfair competition, internet and advertising issues.”
2022 WTR 1000 – The World’s Leading Trademark Professionals“Besides their being experts in the US trademark litigation rules and procedures, the team is particularly good at predicting the opponents’ next procedural steps and at assessing these steps’ impact on the clients’ case. Their strategic advice is extremely helpful.”
2021 The Legal 500“I like their stick-to-it-tiveness (sic.). As one example, we have found foreign trademark offices do not treat trademark registrations the same way as a registration would be treated by the USPTO. Cowan, Liebowitz, with our advance permission, fights to get the registration the way we want it. In my experience, they always win.”
2021 The Legal 500“One of the best trademark outfits in the United States”, Cowan Liebowitz & Latman is “an exceptional IP boutique that serves many leading brands”. “It is a huge player on the prosecution side, as it houses a raft of skilled professionals, which grants it a reservoir of expertise that few can match.” The group also boasts an enviable record in litigation and has been central in a myriad of important cases. “ The consistency of its lawyers and its longevity speak volumes to its quality.”
2018 WTR 1000, The World’s Leading Trademark Professionals
Why Us
Founded in 1957, we maintain long-term relationships by providing sound advice, quality legal work, and highly-responsive, personalized service.
What We Do
We represent clients of all sizes across a broad range of industries. The boutique size of our firm, and the breadth of our practice capabilities, allow us to provide a multidisciplinary approach in a cost-effective manner.
Our Clients
Our experience spans a broad range of industries and is international in scope. We appreciate the opportunity of growing with successful companies and brands, as well as creative individuals and accomplished executives.