Jeffrey Chery is praised for the "high standard of service" he brings to global trademark prosecution, clearance and enforcement. He is singled out for his in-depth expertise in managing global trademark portfolios, as well as unique insight into trademark prosecution resulting from his experience as a former trademark examining attorney at the USPTO.

“Welcomed back to the firm in January 2025, Louis Ederer brings over four decades of experience representing some of the most iconic global brands. ‘Louis has a tenacity for serving his clients. He is fierce but fair and knows the relevant law inside and out.’”

“‘Simply the best’, Cowan Liebowitz & Latman’s trademark practice is defined by collaboration, depth, and agility. Clients turn to the team not just for its legal acumen, but for its unique culture of shared expertise which ensures robust IP support. When litigation is necessary, clients have access to some of the brightest minds in the field.”      

William Borchard’s tenure in intellectual property law has seen him advise on a wide array of trademark matters, from clearance and registration to complex licensing, infringement claims and international transfer pricing. His guidance has been sought by major international institutions, reflecting his unparalleled expertise in the field.

“Marking 40 years at the firm [in 2025], Lynn Fruchter is a cornerstone of the trademark practice, valued for her steady counsel and collaborative support."