News & Insights
- Three Cowan, Liebowitz & Latman Attorneys are Attending the Copyright Society’s 2023 Copyright + Technology ConferenceRichard Dannay, Jonathan Z. King, Thomas Kjellberg, Joelle A. Milov, John S. Miranda, Joel Karni Schmidt
- A Trademark is Not a Copyright or a Patent 2022William M. Borchard
- Trademark Alert: A NEW KIND OF SODA Fails to Function as a Trademark for SodaWilliam M. Borchard, Allison R. Furnari
- The 2023 Edition is Available of A Trademark is Not a Copyright or a Patent by William M. BorchardWilliam M. Borchard
On My Mind Blog

Case Studies
We established that cigarette rolling paper size designations are generic.
We succesfully represented our client, Major League Baseball Partners, Inc.
Federal Circuit reverses cancellation of U.S. trademark registrations
The Second Circuit affirms summary judgment for our client.
What They Say
Maryann Licciardi shows “incredible skill in moving difficult matters forward in the right direction and really understands clients’ business needs and priorities.”
2022 WTR 1000 – The World’s Leading Trademark Professionals“One of the best trademark outfits in the United States”, Cowan Liebowitz & Latman is “an exceptional IP boutique that serves many leading brands”. “It is a huge player on the prosecution side, as it houses a raft of skilled professionals, which grants it a reservoir of expertise that few can match.” The group also boasts an enviable record in litigation and has been central in a myriad of important cases. “ The consistency of its lawyers and its longevity speak volumes to its quality.”
2018 WTR 1000, The World’s Leading Trademark Professionals”In cases where settlements are possible, [CLL's] lawyers will always foster settlement. However, in cases where they have to litigate hard, they do. Moreover, the time given to each matter is ample despite their busy schedules. I’ve always found that they make clients feel special and, often, the feeling is that my matter is the only matter they are handling because of the constant care given to it. This is rare in law firm partners.”
2022 The Legal 500“I think Cowan Liebowitz & Latman brings a lot of value to our business in terms of legal expertise, as well as business understanding.... They are cost-efficient and have a very good network of associates around the world, with at least some we have started to align with. They are extremely valuable for us. They are proactive and come up with good solutions and suggestions to critical issues. And, also quite important, they are very nice and friendly people.”
2020 trademark client comment to U.S. News/Best Law Firms“A phenomenal trademark firm, Cowan Liebowitz & Latman is a repository of trust for many A-list brands. It operates a technologically sophisticated and secure practice and makes appropriate staffing levels, flexible and cost-effective fee arrangements and responsiveness points of emphasis – all while maintaining an unwavering focus on quality and results.”
2022 WTR 1000 – The World’s Leading Trademark Professionals
Why Us
Founded in 1957, we maintain long-term relationships by providing sound advice, quality legal work, and highly-responsive, personalized service.
What We Do
We represent clients of all sizes across a broad range of industries. The boutique size of our firm, and the breadth of our practice capabilities, allow us to provide a multidisciplinary approach in a cost-effective manner.
Our Clients
Our experience spans a broad range of industries and is international in scope. We appreciate the opportunity of growing with successful companies and brands, as well as creative individuals and accomplished executives.