News & Insights
John Miranda Will Speak About the USPTO Trademark Application Process at AIPLA’s 2026 Trademark Boot Camp- The 2026 Edition is Available of A Trademark is Not a Copyright or a Patent by William M. Borchard with Deborah K. Squiers
- Deborah Squiers will chair and Robert English will speak at PLI’s Fundamentals of Trademark Law in the Global Marketplace 2026 CLE program
- We Hosted Another Fashion Law Institute Pop-Up Clinic
On My Mind Blog
Case Studies
We established that cigarette rolling paper size designations are generic.
Federal Circuit reverses cancellation of U.S. trademark registrations
We succesfully represented our client, Major League Baseball Partners, Inc.
Federal Circuit upholds successful opposition against application to register LEHMAN BROTHERS for whiskey
The Second Circuit affirms summary judgment for our client.
What They Say
"William M. Borchard commands a spectacular reputation amongst trademark lawyers, owing to his rich experience in complex transactions and registrations as well as academic contributions to the advancement of the sector, making him a valuable asset to the legal community."
2025 Lexology Index"The team at Cowan is wonderful. Extremely efficient, detail-oriented, and careful with deadlines. The other great aspect is that they firmly stand by the adage that no two clients are the same—so their advice is tailored towards meeting the needs and requirements of individual clients."
2025 Legal 500“[Eric] Shimanoff is ‘highly recommended based on his responsiveness and follow through’ and currently advises Blackstone on clearance, prosecution, and enforcement, with a focus on eliminating avenues of infringement.”
2026 WTR 1000 – The World’s Leading Trademark Professionals“’Robert English is a brilliant trademark lawyer and creative thinker.’ He plays a key role in supporting hair brand Amika’s expansion initiatives across global markets.”
2026 WTR 1000 – The World’s Leading Trademark Professionals"Jeffrey Chery is a leading trademark specialist with distinct knowledge of prosecution issues, who receives widespread acclaim for his 'excellent service'."
2025 Lexology Index
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Founded in 1957, we maintain long-term relationships by providing sound advice, quality legal work, and highly-responsive, personalized service.
What We Do
We represent clients of all sizes across a broad range of industries. The boutique size of our firm, and the breadth of our practice capabilities, allow us to provide a multidisciplinary approach in a cost-effective manner.
Our Clients
Our experience spans a broad range of industries and is international in scope. We appreciate the opportunity of growing with successful companies and brands, as well as creative individuals and accomplished executives.
