Joel handles U.S. and international intellectual property counseling, protection and enforcement matters.

His clients include lifestyle and fashion companies, start-ups, hotels and restaurants, financial services firms, wine and food companies, game publishers, a major sports organization, global charitable organizations and foundations, and prominent artists and designers.

Joel has extensive experience managing and resolving complex problems and disputes, and overseeing worldwide trademark and copyright programs and proceedings. 

He practices before the Trademark Trial and Appeal Board, advises clients on anti-counterfeiting and litigation, and has assisted clients with licenses, strategic alliances, publishing and technology agreements and the intellectual property aspects of private placements, mergers and acquisitions, joint ventures, financings and reorganizations.

“When I’m away from the office, I’m either biking, mountain hiking, running, skiing, scuba diving, or traveling along with my spouse 'the science professor, former IDF officer, and superwoman' and four amazing kids.”

Honors & Recognitions

Joel Karni Schmidt is our main contact. He is a stellar attorney and great case manager” 2021 The Legal 500

“I work closely with Joel Karni Schmidt from Cowan, Liebowitz & Latman on various trademark matters. Joel is a great attorney. He is very professional, always on top of things, provides great and current advice, and always gives you the feeling that you are in trusted hands. Joel is also very responsive and always nice to work with. I use his services knowing that I am in good hands.” 2021 The Legal 500

“Joel [Karni] Schmidt is an outstanding strategist and provides quality advice on all aspects of brand protection and prosecution.” 2021 The Legal 500

“We would like to mention, in particular, Joel Karni Schmidt for his deep understanding of our clients’ needs and interests and his outstanding ability to meet those needs and interests when representing the clients in trademark application procedures with the USPTO.” 2021 The Legal 500

First class all round, Joel Schmidt and his team are responsive, thorough, pragmatic and commercial. Joel himself is a brilliant lawyer and strategist, who likes to be hands-on; working with him is not only super-productive and effective, but also fun.” 2021 WTR 1000 – The World’s Leading Trademark Professionals

Joel Schmidt stands our for practical, straight forward advice often coming up with solutions that are unbeatable.”  2020 The Legal 500.

“Joel Karni Schmidt is a most experienced lawyer, very reasonable and pleasant to work with,  His advice is much appreciated.”  2020 The Legal 500.

“Joel Karni Schmidt – a creative thinker and miracle worker when it comes to helping clients avoid costly litigation while still coming out on top of disputes.” 2020 WTR 1000 – The World’s Leading Trademark Professionals

"[R]ecommended is Joel Karni Schmidt, who is an 'outstanding lawyer', 'always available' and 'very friendly and attentive'." 2019 The Legal 500.

"Deft all-round strategist and resolver of difficult disputes Joel Schmidt is 'very hands on, responsive, pragmatic and cost effective' and unanimously considered a 'delight to deal with'." 2019 WTR 1000 – The World’s Leading Trademark Professionals

"Fellow prosecution and counselling specialist Joel Karni Schmidt is one of the brightest and most experienced trademark attorneys around and is known for his pragmatic advice, robust negotiation skills and commercial acumen. One peer reports, 'He is a really thoughtful professional and has a knack for choosing battles wisely and steering clients away from unnecessary confrontations'." 2018 WTR 1000 – The World’s Leading Trademark Professionals

Named in IP Stars (Managing IP 2021 – “Trademark Star” and “Copyright Star”)

Who's Who Legal: IP (Law Business Research Ltd) (2020-Present)

Named in WTR 1000 World Leading Trademark Professionals for Prosecution and Strategy (2018 to present); Gold Band for Prosecution and Strategy (2020 to present); Global Leaders--the world’s most prominent trademark practitioners (2021 to present)

Named in the Legal 500 -Intellectual Property - Trademarks, non-contentious (2015)

Named in New York Super Lawyers (2019 – present)

Community & Professional Activities

Professional Activities

International Trademark Association - Internet Committee, Future of IP on the Internet Subcommittee - Member (2018-present)

The Copyright Society of the USA – Member (2000-present)

New York Intellectual Property Law Association - Trademark Law Committee - Member (2013-present)

New York Intellectual Property Law Association - Copyright Law Committee - Chair (2011-2013), Member (2013-present)

International Trademark Association - Internet Committee, IANA Transition Subcommittee - Member (2016-2018)

International Trademark Association - Emerging Issues Committee, Issues Identification Subcommittee - Member (2012-2016)

American Intellectual Property Law Association - Special Committee on Israel - Co-Chair (2011-2012)

New York City Bar - Copyright & Literary Property Committee - Member (2008-2010)

New York Intellectual Property Law Association - Privacy Law Committee - Member (2008-2011)

International Trademark Association - Legislation & Regulation Committee, Middle East, Africa & South Asia Subcommittee - Member (2005-2007)

Community Activities

Fordham Fashion Institute Clinic, Volunteer (2012-present)

Simon Wiesenthal Center, International Leadership Council (2016)

Represented the New York City Bar Association at the United Nations Commission on International Trade Law (UNCITRAL) Third International Colloquium on Secured Transactions in Vienna, Austria (March 2010)

Cardozo/BMI Entertainment and Communications Law Moot Court Competition, Judge (2003-2005)

U.S. International Film and Video Festival, Judge (2002)



  • Was a law clerk at the Supreme Court of Israel.
  • He represents and counsels an array of multi-national companies, start-ups, disruptors, and non-profit organizations in a wide range of industries with respect to trademark clearance, protection and enforcement in the U.S. and internationally, and copyright matters.
  • Clients include J. Crew, Madewell, Warby Parker, FullBeauty Brands, Nasty Pig, Thompson Hotels LLC (owned by Hyatt Hotels Corporation), Sixty Hotels, Lark Hotels, Central European Media Enterprises, Mondi Worldwide, Novomatic, Epic Games, SSP America, EnergyFruits, Fragomen Worldwide, Happify (positive psychology website and App.), PrimeClerk.com (web-based solution to bankruptcy administration), World Wild Fund for Nature (WWF), Wolfgang’s Steakhouse, Share a Splash Wine Co. (CANNONBALL),  The Forward newspaper, the Me Too. Movement, BlackStar Film Festival, Charity Navigator, and the Israeli “Red Cross” (Magen David Adom).
  • Joel has written and spoken on emerging IP issues, such as IP issues relating to the use of social media, hashtags and emojis, and blogs.
  • He is an active member of the International Trademark Association’s Brands and Innovation Committee, and previously served on its Internet Committee.
Prior Employment

Schulte Roth & Zabel LLP - Associate (1998-2000)

The Supreme Court of Israel, Justice Dorit Beinisch - Law Clerk (1996 - 1998)

U.S. Attorney's Office (E.D.N.Y.) - Intern (1994)



Speaking Engagements

Social Media

Blog Posts


  • The Supreme Court of Israel, Justice Dorit Beinisch - Law Clerk (1996 - 1998)


Benjamin N. Cardozo School of Law (JD 1996)

The London School of Economics and Political Science (MSc (Econs) 1995)

University of Colorado at Boulder (BA 1991)


  • New York
  • New Jersey
  • Israel
  • United States District Court - Southern District  and Eastern District of New York


  • Hebrew (fluent)
  • Spanish (proficient)
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