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McDonald's Cries Foul: Trademark Rights versus the Right of Publicity in Israel


Joel Karni Schmidt's comment on a recent landmark decision issued by Israel's Supreme Court, Alonial, et al. v. Ariel McDonald (Civil Appeal No. 8483/02), has been published in Trademark World and the Israel Bar Association's Orech HaDin ('The Lawyer') journal. The decision, which establishes for the first time a right of publicity in Israel, extends broad rights to trademark owners and raises troublesome issues as to what happens when the right of publicity conflicts with trademark rights.

Please click here to read the Trademark World article (pdf version).

Please click here to read the Orech HaDin article (pdf version).


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