Overview

Kyle-Beth Hilfer has over thirty years’ experience providing legal counsel to advertising, marketing, promotions, intellectual property, and new media clients. Leveraging her deep understanding of branding, Kyle-Beth ensures regulatory compliance for her clients’ advertising and marketing campaigns. She also helps clients create, monetize, and protect their trademark and copyright portfolios in a global marketplace.

Kyle-Beth counsels across all types of platforms in an ever-changing marketplace, including print, tv, radio, social media, digital, e-commerce, mobile, and virtual reality. She regularly performs advertising copy clearance and claim substantiation review. In addition, Kyle-Beth counsels from concept stage through execution on the legal implications of specific marketing techniques, including sweepstakes and contests, word of mouth marketing, user-generated content, premium offers, rebates, negative option and advance consent marketing, loyalty programs, cause marketing, and native advertising.

Kyle-Beth is a resource for all transactional matters relating to advertising and marketing campaigns.  She drafts all required contracts from agency, marketing services, and influencer contracts to NDA’s, vendor/consulting agreements, and licenses. At the same time, she excels in proactive and early dispute resolution. She also counsels on regulatory investigations, false advertising litigation, and NAD challenges.

“My favorite splurge is travel—anywhere around the world. When I’m at home, you’ll probably find me practicing yoga, singing along with Broadway soundtracks, or reading a great historical fiction novel.”

Community & Professional Activities

American Arbitration  Association-Arbitrator, Commercial, Intellectual Property, Large Complex Case, and Sports panels)  

Law Journal Newsletters: "The Intellectual Property Strategist"- Member, Board of Editors

Westchester County Bar Association: Director, Board of Directors; Chair, Business & Commercial Law Committee; Member, ADR, Cannabis, and Intellectual Property Committees

Town of New Castle- Member, Ethics Board

Westchester Fair Campaign Practices Committee-Member

Pace Women’s Justice Center- Volunteer Attorney

Experience

Experience

  • Consulted on claim substantiation issues in challenges to national advertising campaigns for consumer products. Established internal governance programs for claim review.
  • Advised diversified multinational mass media and entertainment conglomerate on Federal Trade Commission (“FTC”) regulations, prize promotions, marketing initiatives, including loyalty programs, trading stamp laws, gift certificate laws, auto-renewal programs, refund policies.
  • Reviewed and drafted legal materials for autorenewal programs for an e-commerce program and a health & wellness business.
  • Drafted marketing services agreements for agencies and brands in multiple industries, including consumer products/services brands, e-commerce, digital marketing, hospitality, and sports.
  • Advised international sports organization on its advertising initiatives, including copy review, sweepstakes advice, ambush marketing protection, and intellectual property protection.
  • Counseled several national fast causal restaurant chains and a fine dining restaurant group on trademark protection, menu labeling requirements, loyalty programs, influencer programs, coupon programs, sweepstakes, technology vendor and marketing services agreements, native advertising, cause marketing, and data privacy issues.
  • Advised regarding the structure and legality of a cryptocurrency sweepstakes.
  • Counseled international media organization on CAN-SPAM, e-mail marketing campaigns, and native advertising issues.
  • Cleared an e-commerce international sweepstakes in the United States and multiple foreign jurisdictions.
  • Advised international building products company on B2B initiatives, including sweepstakes and contests.
  • Analyzed commercial co-venture laws to determine their applicability to a cause marketing campaign by a significant film studio.
  • Advised global building systems company on green marketing programs.
  • Advised app developer on advertising to children (COPPA compliance).
  • Counseled an international nutrition supplement company on social media content and third party copyright issues.
  • Represented an international manufacturer/distributor of infection control products in a challenge to competitor advertising, opining on FDA/FTC requirements for advertising.
  • Settled several trademark disputes on behalf of a fitness entity.
  • Negotiated trademark coexistence agreement between an individual trademark owner and a multinational sports entity.

Prior Employment

Proskauer Rose Goetz & Mendelsohn 1987-1988
Rubin Baum Constant & Friedman 1988-1989
Hall Dickler Lawler Kent & Friedman 1989-1995
Hilfer Law 1993-present
Collen IP 2010-2019

Newsroom

Speaking Engagements

Education

Yale University, BA (summa cum laude, Phi Beta Kappa, Distinction in the History Major), 1984

Harvard Law School, JD (cum laude), 1987

Admissions

  • New York
Attorney Search ›
Back to Page