- Posts by Kyle-Beth HilferCounsel
Kyle-Beth Hilfer has over thirty years’ experience providing legal counsel to advertising, marketing, promotions, intellectual property, and new media clients. Leveraging her deep understanding of branding, Kyle-Beth ...
In these turbulent times, brands are turning to cause marketing initiatives to assist charities. Before your company launches a campaign to help others, you should consider whether you are creating a legally regulated commercial co-venture (CCV).
Influencer marketing may bring your brand viral attention, but the strategy also may expose you to legal risk. Now is the time to implement best practices for influencer marketing programs.