On My Mind Blog

Posts from March 2024.

A Term Used Solely as a Trade Name is Unregistrable as a Trademark in the U.S.

March 5, 2024 - By William Borchard

Trade Names in Green Marker

About nine years ago, we posted a blog about “How a company name can be a trademark.” Now, the Trademark Trial and Appeal Board (TTAB) has again clarified the reverse--a trade name used solely as a company designation cannot be registered as a trademark.

Recent Posts

Take Care When a Subsidiary Owns a Trademark Used Only by its Parent Company
How to Succeed in Registering a Product Configuration Trademark in the U.S.
A Term Used Solely as a Trade Name is Unregistrable as a Trademark in the U.S.
Adding a Word or Distinctive Design to a Mark Sometimes Can Avoid a Likelihood of Confusion
How to Cancel a U.S. Trademark Registration for Abandonment
How to Overcome a Trademark Application Refusal When the Identical Mark is Registered for Different Goods or Services -- Part 2
How to Overcome a Trademark Application’s Refusal When the Identical Mark was Registered for Different Goods or Services
Doctrine of Foreign Equivalents May Not Apply to Marks Combining English and Non-English Words
Musical Notes Played Over Retail Store Speakers Held a Registrable Trademark Used in a Display Associated with the Goods
Refuting a “Failure to Function” Refusal to Register a Trademark

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